Thursday China Ad Industry Mashup

I am going to start a China Ad industry mashup everyday starting from today.

Today there’s useful info on Levi’s first outside USA line Denizen

Bates 141 gets new hotel clients

Personnel change for Starwood China

Levi’s reach out 10 bloggers in Asia for Denizen promotion  Aug 20,2010

Levi’s recruits ten unpaid bloggers to represent the brand’s target audience, working within their own social networking spheres over a 100-day period, sharing experiences and thoughts. They are not linked to an official Denizen website.

Levi Strauss hires MPG for dENiZEN launch Aug 25, 2010

MPG China, part of Havas Media, has been appointed by Levi Strauss to handle the launch of dENiZEN and will provide dENiZEN full media services including strategy, planning and buying.  Thomas Wong is CEO of MPG Greater China.

Bates 141 wins 3M's Filtrete branding and creative duties Aug 25, 2010

Josephine Tsai, managing director of Bates 141 Shanghai, said they are now creating the backbone of Filtrete’s branding strategy for China.

Starwood names new marketing director for two hotels in Tibet Aug 26, 2010

Starwood Hotels and Resorts Worldwide has named hotel veteran Elfa Cleofe as the complex director of sales and marketing for the St. Regis Lhasa Resort and Four Points by Sheraton Lhasa.