- Euro RSCG continues momentum in new business
- Continue fast change in agency industry
- Branded TV drama rated 100 million views on Tudou
Dominic Ng, who was most recently national managing director at MEC China, has been internally transferred within GroupM to become the managing partner of MediaCom Shanghai to lead the AB InBev team.
Under Ng's leadership, MediaCom Shanghai won AB InBev’s media pitch. The contract is reportedly worth US$190 million (RMB1.3 billion) and will take effect on 1 October.Ng has already stepped into his new role. Michelle Ko, president MEC China, will take over Ng’s role in MEC Guangzhou as a temporary arrangement.Apart from AB inBev, MediaCom China also added GAP to their client portfolio earlier this year.
Recently MEC has been awarded Mercedes-Benz China's digital buying business, effective July 10th 2010.
http://www.campaignasia.com/Article/230203,mecs-dominic-ng-to-lead-ab-inbev-at-mediacom-shanghai.aspx
Media veteran Frank Lin resigns from McDonald's after five years, effective in October Aug 27, 2010
According to an industry source senior the former marketing director will join a new media company based in Shanghai. The company is still looking for his successor.
Lin had held various senior media director roles with agencies like FCB Guangzhou, MediaCom China and Hong Kong, and JWT Shanghai.
http://www.campaignasia.com/Article/230171,media-veteran-frank-lin-resigns-from-mcdonalds-after-five-years.aspx
Nike Hong Kong promotes Amy Wu as territory commercial director Aug 27, 2010
Amy Wu is marketing director for the past three and half years, to the role of territory commercial director leading the Hong Kong office.
http://en.campaignchina.com/Article/230192,nike-hong-kong-promotes-amy-wu-as-territory-commercial-director.aspx
Cupples steps in to fill OMD's regional role Aug 27, 2010
Omnicom Media Group's (OMG) Asia Pacific CEO Barry Cupples will add OMD regional duties to his current role as Maggie Choi departs. Choi has been with the company for 13 years and has decided to leave to spend time on personal interests. Her last day is 1 November.
http://www.marketing-interactive.com/news/21728
Aegis preps for a convergent media world Aug 27, 2010
Aegis is restructuring its media offering under five "power brands" Carat, Vizeum, Isobar, iProspect and Posterscope, according to chief executive officer Jerry Buhlmann.
Speaking at the announcement of its first half results, where it saw a strong return to profits in the first six months of 2010, Buhlmann said Aegis is moving towards a "well organized" and "competitive product suite" and will be eyeing companies in the faster-growing regions and markets, in particular China and Russia.
http://www.marketing-interactive.com/news/21736
Euro RSCG wins cooking oil Bohi branding duties Aug 27, 2010
The agency is tasked with brand positioning, communication strategy and creative development for Bohi's main cooking oil brand Gourmet Expert as well as brand architecture across Bohi's other cooking oil brands.
Mason Lin is the CEO of Euro RSCG Greater China; Edward Su is the managing director of Euro RSCG Shanghai.
http://www.marketing-interactive.com/news/21730
Unilever branded TV drama ‘Unbeatable' rakes in 100 million views on Tudou Aug 27,2010
Tudou announced that ‘Unbeatable', a 36-part branded drama series for Clear Shampoo, has been played over 100 million times on Tudou.com since its 5 August premiere.
According to Tudou, it is the second drama series that has passed the 100 million threshold, following 'The Myth', which was launched at the beginning of this year.
The drama has been aired across six major satellite TV channels and six web sites. PHD China is the media agency behind the campaign.
http://en.campaignchina.com/Article/230176,unilever-branded-tv-drama-rakes-in-100-million-views-on-tudou.aspx?eid=22&edate=20100827&utm_source=20100827&utm_medium=newsletter&utm_campaign=daily_newsletter&eaddr=msun@thoughtfulmedia.com
Taobao Mall calls media pitch in China Aug 27, 2010
OMD, MEC and ZenithOptimedia are believed to have taken part in the presentations yesterday.
Earlier this month Taobao signed a deal with Adidas to open its first online flagship store on the B2C e-commerce platform. Similarly, Uniqlo joined forces with Taobao to set up a flagship store supporting its e-commerce shoppers in the mainland during April last year.
Taobao announced at the start of the year to launch authorized offline stores to reach out to consumers unable to shop online in China. There are plans to deploy over 30,000 more stores in communities and schools across the country before the end of 2010.
http://www.campaignasia.com/Article/230230,taobao-mall-calls-media-pitch-in-china.aspx
No comments:
Post a Comment