Sina Weibo maybe a copycat, but is definitely a SMART one. Noteworthy is that, there are also popular grassroots accounts that are not verified but still enjoy huge community. This is valuable because it leads us to find out in details how and why these accounts become famous. Verified account is like an ID that brings natural popularity and it’s nice to have one. However, if community can be created without a verified one, that’s even nicer.
Continuing previous article on Weibo (equivalent to Twitter in China), this article takes a closers look at the top Weibo site T.sina.
Let’s cut into the biggest difference Sina Weibo to its American equivalent—verified account.
What is verified account exactly?
Verified account, like literally meaning, is the verified account identification on Sina Weibo, which according to the site, is to issue to “avoid confusion of identity”.
Look: an orange letter V will appear next to verified account .
Who can be verified?
· Popular entertainment figure
· Popular public figure in other industry
· Company, organization, media and executives
· Important news figure
Process: apply online (need to provide ID and work ID). Sina will get back in 7 days.
Personal relationship with the editors is another option. Rate to be find out.
Special function: there’s no special function for verified account and regular account (really? Any more info?).
Other difference to Twitter: Sina Weibo is much versatile.
All services and data are available under Sina Weibo: There’s Sina Weibo Square (微博广场), which aggregates all popular data and information: from popular topics, to the top 2,000 popular accounts in celebrity and non-celebrity category. Sina Weibo provides recommendation on friends base on users’ interest. Mobile Sina Weibo is available too. Users are able to vote, create a topic, and include pictures and videos.
Open API: Sina Weibo is an open platform. Third party APIs are available. Other functions such as group sending, IM, Weibo Group is also available.
Connect to multiple platform: Sina Weibo can be embedded into other platforms such as 163 Blogs, be included into your email, to BBS, under your signature, in QQ Space. Now we see the ambition of Sina Weibo.
Who’s popular on Sina Weibo?
Besides celebrities and public figures, pubic interest accounts are popular in non-celebrity category. See below the most popular accounts.
Celebrity | Number | Note |
4,251,950 | actress | |
4,039,605 | hostess | |
3,856,872 | actress | |
Non celebrity | Number | Note |
1,519,390 | also popular on Renren | |
1,334,901 | NA | |
1,018,908 | account acout good saying /idioms |
Not only an information sharing platform, Sina Weibo has created a system that allows users to network, and advertisers to spend money. You can say Sina Weibo is copycat, but it's definitely a smart one.
No comments:
Post a Comment